Cats are obligate carnivores with a lower thirst drive than dogs, which makes the wet-versus-dry question more important for cats than it is for most other pets. Here is what each format actually offers, where treats fit in, and what we stock across each category so you can build a feeding routine that suits your cat.
Wet food: the moisture workhorse
Wet food is the biggest part of most cats' diets for good reason. Cats evolved to get much of their water from prey, so a food that is naturally 70 to 80 percent moisture supports hydration in a way dry kibble alone cannot match, which matters most for cats prone to urinary or kidney issues later in life. Our wet range is large: Fancy Feast, Felix, Friskies and Dine cover everyday pate, gravy and jelly styles in small pouches and multi-packs, Applaws offers simple broth and jelly pouches with short ingredient lists, and Feline Natural sits at the premium end with grain-free New Zealand-sourced wet feasts. The Fancy Feast Classic Pate Beef & Chicken 24 pack is a common everyday staple if you want a reliable starting point.
Dry food: convenience and cost per feed
Dry kibble keeps longer once opened, costs less per feed, and suits free-feeding or multi-cat households where portion control across several bowls gets complicated. We stock dry ranges from Advance, Hills, Black Hawk and Cat Pro, in adult, kitten and senior formulas. The Advance Cat Adult Chicken is a good example of an everyday dry option in a manageable bag size. Because dry food is low moisture, cats fed mostly or entirely on kibble need reliable access to fresh water, and a water fountain can help encourage cats who are reluctant drinkers.
Air-dried: a middle option
We also carry Airproudi's air-dried cat food in beef, kangaroo and turkey varieties. It sits between wet and dry: higher meat content than kibble, shelf-stable like kibble, but fed in smaller portions and priced accordingly. It is worth trying as a topper over wet or dry meals if you want to boost protein without a full diet change.
Treats: Inaba Churu and the rest
Treats are not a meal replacement, but they are one of the most useful tools for bonding, training and hiding tablets when your vet prescribes them. Inaba Churu is by far our biggest treat range: squeezable purees, bisques and stews in chicken, tuna, salmon and scallop flavours, including kitten and senior 10+ variants. The Inaba Churu Puree Chicken is the most popular starting flavour. Beyond Inaba we also stock Greenies dental treats, Temptation crunchy treats and freeze-dried single-protein treats from Freezy Paws. Keep treats to roughly 10 percent or less of daily calorie intake so they do not crowd out a balanced main meal.
Kittens need their own food
Kitten formulas are calorie-dense and built for rapid growth, so an adult cat food will not meet a kitten's needs and a kitten formula fed long-term to an adult cat can lead to excess weight gain. Our kitten food range covers wet and dry options from Hills, Advance, Black Hawk and Pro Plan, so you can stay in a life-stage-appropriate formula until your vet advises switching to adult food, typically around 12 months.
Building a routine
- Most households: a mix of wet as a main meal and dry available for grazing works well and covers both hydration and convenience.
- Multi-cat homes: dry food makes portion tracking easier if cats free-feed, with wet served separately so each cat gets their share.
- Fussy eaters or cats prone to urinary issues: lean more heavily on wet food, and consider Inaba Churu as a way to encourage extra water intake since it can be thinned slightly with water.
- Kittens: stick to kitten-specific wet or dry until your vet says it is time to transition.
As with any diet change, introduce new food gradually over about a week and watch for any digestive upset. This guide covers general feeding basics only; if your cat has an existing health condition or a vet-prescribed diet, always consult your vet before changing what they eat.
Browse the full range in our cat food collection and cat treats collection.